Director, Digital Business Transformation
Core
Develops, implements, and manages the organization's digital marketing strategies and assets to drive traffic, generate interest, and optimize customer experience across multiple channels.
Role type
Director, Digital Business Transformation (Marketing)
Builds
Digital marketing strategies, analytics, platforms, and communication assets for ZEISS Vision products and services.
Domain
Optics and optoelectronics industry, Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, SEO/SEM, digital business analytics, team leadership, budgeting, project management, cross-functional collaboration, data-driven decision making, user experience optimization.
Preferred skills
MBA with Marketing emphasis, intimate familiarity with Optical industry, experience with multi-national brands, experience managing remote teams.
Technologies
SalesForce, SEO tools, PPC platforms, social media management tools, digital marketing platforms.
Responsibilities
Develop and drive digital marketing strategy; Direct digital business analytics and platform strategy; Plan and execute web, SEO/SEM, email, and social media campaigns; Measure and report campaign performance (ROI/KPIs); Optimize user funnels and conversion points; Lead and coach the digital marketing team; Collaborate with Product and Channel marketing teams.
Seniority
Director, strategic leadership with hands-on management
