Head of Strategic Marketing
Core
Lead market-shaping agenda for ZEISS Ophthalmology in India, converting clinical leadership into sustainable commercial growth and market share expansion.
Role type
Head of Strategic Marketing & Professional Education (Healthcare/MedTech)
Builds
Ophthalmology product portfolio, clinical advocacy programs, professional education platforms, and digital demand generation engines.
Domain
Medical Technology / Ophthalmology / Healthcare
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic marketing leadership, portfolio management, customer segmentation, KOL engagement, clinical advocacy, professional education program design, new product launch strategy, digital demand generation, market intelligence, team leadership, budget management
Preferred skills
Ophthalmology domain expertise, surgical devices experience, premium healthcare market knowledge, MBA
Technologies
Marketing automation platforms, digital channels, webinars, social media, content marketing tools, performance dashboards
Responsibilities
Develop and execute long-term marketing strategy for ZEISS Ophthalmology in India; Build and lead national KOL engagement and advocacy programs; Lead ZEISS Academy India for surgeon development; Drive end-to-end new product introduction and launch excellence; Develop integrated B2B and patient-awareness programs; Lead digital marketing strategy and marketing automation; Build market intelligence capability; Build and develop high-performing marketing and education teams; Own strategic marketing and professional education budget
Seniority
Senior, hands-on IC with team leadership