Social Media Manager (B2C)
Core
Lead global social media strategy and content creation for Rakuten Viber's B2C user base across organic and paid channels.
Role type
Senior Social Media Manager (B2C)
Builds
Global social campaigns, content, and community engagement for Rakuten Viber
Domain
Consumer technology / Super-app
Deliverable
product features
Required skills
Global social strategy, organic and paid social management, content creation, community management, influencer partnerships, data analysis, AI tool proficiency, LLM integration
Preferred skills
Experience in tech companies, background in B2C social media, experience with Meta channels and TikTok
Technologies
Meta (Facebook, Instagram), TikTok, AI-powered tools, LLMs
Responsibilities
Develop and own global social strategies (organic + paid), plan and publish content across diverse channels, lead creative campaigns and activations, collaborate with design and marketing teams, engage and grow online communities, monitor performance and optimize content, manage partnerships with creators and influencers
Seniority
Mid-Senior, hands-on IC