ARPU Growth Strategy & Implementation - Marketing Division
Core
Lead ARPU growth for Rakuten Mobile by planning new optional services, optimizing existing service profitability, and executing data-driven sales strategies.
Role type
Senior marketing strategy & product planning lead
Builds
New optional services, sales campaigns, and revenue growth initiatives for Rakuten Mobile
Domain
Telecommunications / Mobile services
Required skills
Strategic planning, competitive analysis, stakeholder negotiation, data-driven decision making, campaign execution, KPI design, service design, cross-functional collaboration
Preferred skills
Telecommunications industry experience, new product launch experience, alliance management, project management, numerical management (ARPU, revenue, gross profit)
Technologies
PowerPoint, Excel
Responsibilities
Plan and launch new optional services to drive ARPU growth; formulate and execute sales expansion strategies for existing services; negotiate alliances with external partners; analyze market trends and competitor pricing; monitor sales performance and revenue; design KPIs and manage progress; guide team members on strategy implementation
Seniority
Senior, hands-on IC with mentorship responsibilities