Media Planning Manager
Core
Develop holistic media strategies for key properties and DTC products across owned and paid media to drive awareness, consumption, subscriptions, and brand affinity for ESPN.
Role type
Media Planning Manager
Builds
Media plans and campaigns for sports and digital products
Domain
Sports media and digital marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
media strategy & planning, media buying, cross-functional project management, campaign data analysis, industry planning tools, TV/CTV/Social/Digital channel expertise, paid social strategy
Preferred skills
entertainment industry knowledge, sports industry knowledge, independent work, critical thinking
Technologies
industry planning and research tools
Responsibilities
Lead media plan development and execution of media campaigns across multiple sports and digital products; Work closely with cross-functional teams to offer media insights and optimization suggestions; Manage day-to-day work and communication with internal and external teams; Champion new and innovative approaches; Provide feedback and guide junior team members; Stay on top of sports industry trends and ad products to inform Media plans