Sr Manager, Consumer Products Insights
Core
Lead primary and syndicated market research to translate data into actionable insights for Disney Consumer Products strategy, licensing, and marketing.
Role type
Senior Manager, Consumer Products Insights
Builds
Strategic research programs, data-driven recommendations for licensing and marketing, and global foundational insights.
Domain
Consumer Products, Entertainment, Market Research
Deliverable
dashboards & analysis
Required skills
Primary market research management, qualitative and quantitative study design, stakeholder engagement, project management, vendor management, strategic synthesis, team leadership, data visualization
Preferred skills
Generative AI integration, consumer products/entertainment industry experience, B2B presentation skills, global research study design, external agency management
Technologies
SPSS, DisplayR, PowerPoint, Keynote
Responsibilities
Assess franchise impact on merchandise demand and identify growth opportunities; support licensing partnerships and retailer negotiations with data-driven recommendations; lead research for franchise marketing and campaign effectiveness; synthesize internal and syndicated data for strategic decisions; manage large-scale global foundational research programs; lead, coach, and develop a team of researchers; implement emerging methodologies like AI-enabled research.
Seniority
Senior, hands-on IC with direct reports
