Senior Growth Marketing Specialist, DTC KR
Core
Planning and executing performance marketing campaigns for Disney+ subscriber growth, engagement, and retention in the Korean market.
Role type
Senior Growth Marketing Specialist (DTC)
Builds
Disney+ subscriber acquisition and lifecycle marketing plans for Korea
Domain
Entertainment streaming (Disney, Pixar, Marvel, Star Wars, Nat Geo)
Deliverable
product features
Required skills
Performance marketing campaign execution, Creative development management (Static, Video, Copy), Cross-functional stakeholder coordination, Campaign calendar management, Data-driven decision making, Emerging channel support (CTV, App Store, Influencer)
Preferred skills
Proofreading, Copywriting, Content creation
Technologies
CTV, App Store, Influencer platforms
Responsibilities
Own day-to-day execution of local performance marketing creative development; Manage creative processes and marketing assets by collaborating with Creative Design and Paid Media teams; Maintain and update the Growth Marketing campaign calendar; Coordinate with local and global stakeholders for timely delivery; Monitor campaign performance and support regular reporting and optimization; Support execution of initiatives across Growth Marketing channels.
Seniority
Senior, hands-on IC
