Performance Marketing Manager
Core
Drive Disney+ subscriber acquisition in Thailand through performance marketing, media planning, and affiliate partnerships.
Role type
Performance Marketing Manager (Growth Marketing)
Builds
Subscriber acquisition campaigns for Disney+ streaming service
Domain
Entertainment / Streaming / Digital Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media planning, Performance marketing, Affiliate/partnership management, Campaign optimization, A/B testing, Publisher platform management, 3rd party analytics, Project management, Client/partner relationship management
Preferred skills
OTT subscription services knowledge, Local media landscape expertise, Creative adaptation
Technologies
Publisher Platforms, Web & Mobile analytics tools, 3rd party reporting dashboards
Responsibilities
Manage end-to-end performance marketing campaigns from ideation to optimization; Monitor and adjust daily campaign performance; Provide local media benchmarks and competitor analysis; Drive efficiencies via localized A/B testing and new platform exploration; Lead joint business planning and negotiations with major affiliate partners; Coordinate cross-functional project execution for integrated campaigns
Seniority
Mid-Senior, hands-on IC
