CRM Manager
Core
Lead the delivery of audience-led CRM and email marketing programmes across Walt Disney World, Disneyland Paris, and Disney Cruise Line in the UK, Ireland, and wider EMEA markets.
Role type
CRM Manager
Builds
Email campaigns, automated journeys, and customer communication strategies
Domain
Travel & Hospitality / Customer Relationship Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Salesforce Marketing Cloud expertise, email campaign management, audience segmentation, lifecycle marketing, HTML email development, data analysis, KPI definition, project management, GDPR compliance, budget management
Preferred skills
Experience with Jira, stakeholder management across international teams, strategic thinking with hands-on execution
Technologies
Salesforce Marketing Cloud, Jira
Responsibilities
Develop and lead the annual EMEA CRM strategy; Build, manage, and optimize email campaigns and automated journeys; Deliver end-to-end CRM campaign planning including calendars and creative development; Collaborate with Data & Analytics teams to ensure data-led campaigns; Analyse campaign performance and implement test-and-learn programmes; Manage CRM budgets and vendor relationships; Present performance updates to senior stakeholders
Seniority
Mid-Senior, hands-on IC