Manager, Marketing Analytics
Core
Analyze user and marketing performance data to derive insights driving acquisition, engagement, and retention for Disney+ in APAC markets.
Role type
Manager, Marketing Analytics
Builds
Marketing strategies and campaign performance measurement for Disney+ streaming service
Domain
Streaming media / Direct-to-Consumer / APAC markets
Deliverable
dashboards & analysis
Required skills
SQL, statistical analysis, paid media analysis, attribution modeling, A/B testing strategy, ROI evaluation, cohort analysis, funnel analysis, stakeholder management
Preferred skills
Graduate degree in quantitative field, experience in digital business
Technologies
SQL, Microsoft Excel
Responsibilities
Create analysis based on audience cohorts and customer funnel to improve performance and reduce churn; Analyze user behavioral data to identify interaction patterns; Lead campaign performance measurement across lifecycle/CRM and paid media channels; Evaluate marketing spend efficiency and ROI; Drive A/B testing strategy and translate findings into recommendations; Measure and report business outcomes using relevant KPIs; Align metric definitions across services; Identify opportunities to automate analytical processes.
Seniority
Manager, strategic execution & team leadership
