Snr Specialist, Marketing Operations - APAC
Core
Design, build, and deploy end-to-end messaging solutions (email, push, in-app, SMS) to enable marketer strategies and drive user engagement improvements.
Role type
Senior Marketing Operations Specialist (messaging solutions & analytics)
Builds
Custom messaging solutions and experimental campaigns for direct-to-consumer marketing
Domain
Entertainment / Direct-to-Consumer Marketing
Deliverable
production ML models | product features
Required skills
Template scripting (Liquid, Handlebars), messaging channel strategy, experimental design, business intelligence reporting, SQL, quality assurance testing, documentation
Preferred skills
Certifications in Braze, Adobe Experience Manager, Salesforce Marketing Cloud, advanced SQL, multilingual communication
Technologies
Braze, Adobe Experience Manager, Salesforce Marketing Cloud, Liquid, Handlebars, SQL
Responsibilities
Refine strategy requirements with marketers, design custom messaging solutions, build and test solutions, conduct UAT and peer reviews, monitor deployments for bugs, analyze business impact via reporting
Seniority
Senior, hands-on IC
