Associate Specialist, Broadcast Marketing (1-year contract)
Core
Execute broadcast marketing campaigns and projects across Hong Kong, China, and international markets for Hong Kong Disneyland.
Role type
Associate Specialist, Broadcast Marketing
Builds
Broadcast marketing campaigns and project materials for Disney stories
Domain
Entertainment / Media Marketing
Deliverable
product features
Required skills
Project management, Campaign execution, Creative coordination, Stakeholder management, Media trend research, Brand guideline adherence
Preferred skills
Talent/celebrity/influencer partnership management, Experience with broadcasters/TV networks/media agencies, Korean or Japanese language proficiency
Technologies
None stated
Responsibilities
Execute broadcast marketing campaigns and projects, Partner with Marketing/IMC/Digital/Product teams and agencies, Coordinate creative development and production timelines, Present creative concepts to stakeholders, Manage relationships with broadcasters and external partners, Monitor campaign effectiveness and maintain project documentation, Research media trends and emerging opportunities
Seniority
Associate, 2+ years experience
