Associate Manager, Brand Commercialization
Core
Drive brand commercialization and licensing strategy for consumer products, focusing on account management, market analysis, and cross-functional collaboration to maximize sales and synergy.
Role type
Associate Manager, Brand Commercialization (Licensing)
Builds
Licensed consumer products and promotional campaigns for Disney brands
Domain
Consumer goods, Retail, Licensing, Entertainment
Deliverable
client delivery | product features
Required skills
B2B sales strategy, account management, market/consumer insight analysis, negotiation, project leadership, cross-functional collaboration, budget management, consumer product promotion planning
Preferred skills
Retail industry knowledge, product development experience, international business experience
Technologies
None stated
Responsibilities
Propose and execute licensing product plans aligned with partner development strategies; Identify and expand high-growth licensing accounts; Analyze business status and market trends to create action plans; Collaborate with marketing teams on promotion planning; Negotiate and manage licensing contracts; Manage sales budgets and performance; Maximize synergy with internal departments (Media, Studio, Store, Game, Publishing)
Seniority
Mid-level Manager, hands-on IC
