Digital GTM Lead
Core
Orchestrating end-to-end go-to-market planning and execution for ecommerce campaigns, device launches, and plan changes across Boost Mobile and Gen Mobile digital channels.
Role type
Senior individual contributor go-to-market lead
Builds
Ecommerce campaign launches, device rollouts, and promotional initiatives for Boost Mobile and Gen Mobile
Domain
Telecom / Wireless / Direct-to-Consumer Ecommerce
Deliverable
product features
Required skills
GTM planning and launch coordination, cross-functional program management, ecommerce campaign strategy, stakeholder management, analytical mindset, process design and operational excellence, AI-powered project management tool literacy
Preferred skills
Wireless, telecom, or subscription-based business experience
Technologies
Asana, Jira, Monday.com, Smartsheet, Slack, Confluence, Google Workspace, Adobe Analytics, Google Analytics, Adobe Experience Manager, Adobe Commerce
Responsibilities
Own the ecommerce GTM planning calendar and launch roadmap; Coordinate cross-functional launch readiness across product, marketing, IT, and web operations; Develop and manage launch checklists and go/no-go processes; Drive post-launch performance analysis and insights; Establish repeatable GTM playbooks and templates; Leverage AI tools to automate status tracking and streamline coordination