Paid Media Strategist - Growth & Acquisition
Core
Architect and manage mass-reach and consideration media customer acquisition for DISH TV and Sling TV across offline and digital upper-funnel channels.
Role type
Senior Paid Media Strategist (Growth & Acquisition)
Builds
Subscriber acquisition pipelines for satellite TV and streaming services
Domain
Telecommunications / Media & Entertainment
Required skills
Linear TV upfront buying, programmatic CTV/OTT buying, digital audio networks, ad-serving tools, attribution modeling, creative strategy, budget allocation, marketing mix modeling, AI literacy
Preferred skills
MBA, background in subscription businesses or telecom
Technologies
ArtsAI, Innovid, Flashtalking
Responsibilities
Architect end-to-end media roadmaps unifying linear and digital formats; Direct strategic planning for upfront media buying and network partnerships; Collaborate on high-converting creative asset pipelines; Oversee multi-channel budget allocations optimizing for CAC and CLV; Partner with analytics teams on tracking and incrementality testing
Seniority
Senior, hands-on IC