Programmatic Ads Specialist
Core
Lead and optimize full-funnel programmatic media buying activities across Display, Online Video, and YouTube advertising to maximize business outcomes.
Role type
Senior Programmatic Media Specialist
Builds
Large-scale media plans and optimized programmatic campaigns for sustainable mobility clients
Domain
Digital Marketing / Programmatic Advertising
Required skills
Programmatic media buying, DV360, Google Ads, YouTube advertising, Audience targeting, Real-time bidding (RTB), Data analysis, Campaign optimization, Stakeholder collaboration
Preferred skills
Additional European languages, Agile methodologies
Technologies
DV360, Campaign Manager 360, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Channable, DoubleClick Studio, Google Analytics, GA4, Power BI
Responsibilities
Lead planning, execution, and optimization of full-funnel programmatic campaigns; Build and manage large-scale media plans aligned with KPIs; Monitor performance and implement optimizations; Act as internal expert for DV360 and YouTube; Collaborate with cross-functional teams; Produce performance reports and analyses; Drive standardization and automation initiatives.
Seniority
Senior, hands-on IC