Consumer Insights Manager (job for all genders)
Core
Generate consumer and category insights for central European markets to drive data-based decisions in product development, innovation, and brand strategy.
Role type
Senior Consumer Insights Manager
Builds
Consumer research projects and actionable recommendations for marketing and product management
Domain
Power tools manufacturing / Consumer Research
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Consumer insights, market research, qualitative research, quantitative research, data analysis, strategic recommendation, stakeholder management
Preferred skills
Product portfolio development, go-to-market strategy, innovation management
Technologies
Qualitative and quantitative research methodologies
Responsibilities
Develop and lead consumer insights and market research projects for European markets; Identify customer needs, market trends, and growth potential; Execute qualitative and quantitative research projects from definition to presentation; Generate insights to support product portfolio and brand development; Collaborate with stakeholders to establish data-driven decisions
Seniority
Senior, hands-on IC
