Marketing Automation Professional
Core
Define and drive global marketing strategies, processes, and technology initiatives to align with business objectives and shape the roadmap for marketing transformation, digital engagement, and AI adoption.
Role type
Senior Marketing Operations & Transformation Lead
Builds
Global marketing systems, automation platforms, customer engagement tools, and scalable digital solutions
Domain
Manufacturing (Power Tools) + Marketing Technology & Digital Experience
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic leadership, customer journey mapping, marketing automation, CRM integration, digital asset management (DAM), data analytics, project management, stakeholder management, change management
Preferred skills
AI application expertise, UX/UI fundamentals, customer portal management, digital analytics (GA4, Adobe Analytics, Power BI), Agile project management
Technologies
CRM systems, marketing automation tools, analytics platforms, Digital Asset Management (DAM), AI-driven solutions, GA4, Adobe Analytics, Power BI
Responsibilities
Define global marketing strategies and technology roadmaps; design and optimize customer-facing digital experiences; lead integration of CRM, automation, and analytics platforms; partner with Sales and regional teams to streamline Go-to-Market processes; manage external agencies and vendor budgets; develop KPIs and reporting frameworks to measure engagement and effectiveness
Seniority
Senior, hands-on IC with strategic scope