Produktmarketingmanager*in (m/w/d) Go-To-Market
Core
Develop data-driven Go-to-Market strategies for new and strategic products/services in the German-speaking education market, ensuring successful market integration and portfolio growth.
Role type
Product Marketing Manager (Go-to-Market)
Builds
New and strategic education products and services for the German-speaking market
Domain
Education / Publishing
Deliverable
product features
Required skills
Go-to-Market strategy, market and customer positioning, cross-selling and up-selling, scalable marketing logic, data analysis, AI integration
Preferred skills
Product development consulting, stakeholder alignment, complex topic simplification
Responsibilities
Develop data-driven Go-to-Market strategies, sharpen positioning and customer value, translate strategies into marketing actions with sales and demand gen, consult on new product development, identify portfolio growth opportunities, lead cross-functional strategic initiatives
Seniority
Mid-level (3-5 years experience)