CRM Strategist (m/w/d)
Core
Strategist for Customer Experience and CRM projects, developing data-driven strategies and marketing automation solutions.
Role type
CRM Strategist
Builds
Digital, data-driven CRM strategies and marketing automation projects
Domain
Digital Marketing / Customer Experience
Deliverable
product features
Required skills
CRM strategy, marketing automation, campaign analysis and reporting, Adobe Campaign, Adobe Analytics, brand and market insight, presentation skills
Preferred skills
Experience from an agency side, creative measure development, testing and reporting concepts
Technologies
Adobe Campaign, Adobe Analytics, MS Office (PowerPoint, Excel)
Responsibilities
Conceptualize and implement digital, data-driven CRM strategies and marketing automation projects; Organize and manage projects from initial planning to success control; Present strategies, concepts, and measures to clients; Define and develop testing and reporting concepts; Consult and support the development of creative measures; Collaborate closely with client consulting on content and economic development
Seniority
Mid-level, hands-on IC