CareerPlan

CRM Automation Specialist (m/w/d)

Hamburg, HAMBURGFull-time2026-10-28 → 2026-11-11
Hybrid

Core

Execute CRM campaigns technically, ensuring reliable delivery of automations, templates, and dynamic content across channels.

Role type

CRM Automation Specialist

Builds

Push, E-mail, and In-App campaigns with dynamic content

Domain

Digital Marketing / CRM

Required skills

Marketing automation platforms, HTML/CSS, Liquid templating, E-mail testing tools, DCO, segment logic, data structures, offer/loyalty logic, campaign asset management, QA

Preferred skills

Plexure, Braze, Creative automation tools

Technologies

Plexure, Braze, Litmus, Email on Acid

Responsibilities

Configure and maintain automation workflows in marketing platforms; Execute and manage multi-channel campaigns; Develop responsive e-mail and CRM templates; Manage and version content modules for dynamic content; Perform QA on campaigns and templates before sending.

Seniority

Mid-level (3-5 years experience)