Teamleitung Marketing (m/w/d)
Core
Lead a marketing team to drive market visibility and qualified leads for WinSped®, a leading Transport Management System, serving logistics providers globally.
Role type
Senior Marketing Team Lead (B2B SaaS)
Builds
Marketing strategy, performance campaigns, marketing automation, and event programs for logistics software
Domain
Logistics / Transportation Management Systems (TMS)
Required skills
B2B marketing strategy, team leadership, HubSpot, performance marketing, budget management, event management, agency management, SEO/SEA, brand management, data analytics
Preferred skills
Logistics/IT industry experience, Adobe Creative Cloud, website relaunch, multilingual marketing, AI tools
Technologies
HubSpot, Power BI, Microsoft 365, Google Analytics, Adobe Creative Cloud
Responsibilities
Develop and execute DACH marketing strategy and budget; build performance marketing and lead processes; manage marketing automation and reporting; lead creative campaigns, brand, and PR; organize and execute trade shows and events; manage external agencies and website relaunch; oversee international marketing and content localization
Seniority
Senior, hands-on IC with team leadership