Digital Media Manager (f/m/d) Programmatic & Social / 1650
Core
Own programmatic video, CTV, and paid social channels for brand campaigns across multiple brands and markets, optimizing performance with AI workflows.
Role type
Senior Digital Media Manager (Programmatic & Social)
Builds
Brand campaign media plans, channel strategies, and AI-powered optimization workflows
Domain
Digital advertising, programmatic video, CTV, paid social
Required skills
Programmatic video strategy, CTV management, DSP operations (DV360, The Trade Desk), paid social video (Meta, YouTube, TikTok), budget and channel planning, AI workflow automation, BI tools (Looker, Tableau), deal negotiation
Preferred skills
Experience with private marketplaces and programmatic guaranteed deals, brand lift testing, taxonomy standardization
Technologies
DV360, The Trade Desk, CM360, Meta, YouTube, TikTok, Looker, Tableau
Responsibilities
Develop budget and channel planning with performance forecasts; negotiate deals with streaming publishers and sales houses; set standards for tracking, taxonomy, and testing; build and run AI-powered workflows for setup, reporting, and optimization
Seniority
Senior, hands-on IC