Marketing Manager B2B / Vertriebsmarketing (m/w/d)
Core
Design and execute B2B marketing campaigns and sales support activities to strengthen business relationships and drive commercial success.
Role type
B2B Marketing Manager
Builds
B2B marketing campaigns, sales support materials, digital communications, and event programs
Domain
B2B Marketing / Sales Enablement
Deliverable
product features
Required skills
B2B marketing strategy, campaign management, digital communication planning, event organization, content creation, stakeholder collaboration, Microsoft 365 proficiency, CRM/Newsletter/CMS experience
Preferred skills
Experience with CRM systems, newsletter tools, or content management systems
Responsibilities
Develop and implement target-group-specific B2B marketing measures, create communication and action concepts for business partners, plan and coordinate digital communications, organize events and trade fairs, develop sales support materials, and ensure consistent brand communication