Mitarbeiter SEA-Marketing (m/w/d) in Kempten
Core
Managing and optimizing Google Ads campaigns, analyzing campaign/lead/revenue data, and developing AI-driven automation logics for target audiences and bidding strategies.
Role type
Senior IC SEA Marketing Specialist
Builds
Paid search advertising campaigns and automated bidding strategies
Domain
Logistics / Digital Marketing
Deliverable
production ML models
Required skills
Google Ads management, data analysis, AI/automation logic development, hypothesis testing, A/B testing, Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro)
Preferred skills
Meta Business Suite, Analytics tools
Technologies
Google Ads, Meta Business Suite, Adobe Creative Suite, Analytics tools
Responsibilities
Build and optimize Google Ads campaigns, analyze campaign and revenue data to identify optimization opportunities, develop and test AI-driven automation logics, conduct structured hypothesis tests, collaborate with IT and external partners
Seniority
Mid-level, hands-on IC