Paid Social and Commerce Manager (m/w/d)
Core
Manage profitable growth for baby products across DE/EU and US markets via Meta ads and build a new Social Commerce channel (Instagram Shopping, TikTok Shop) from scratch.
Role type
Senior Paid Social & Social Commerce Manager
Builds
Scalable paid social campaigns and new social commerce infrastructure (shops, integrations, creator partnerships)
Domain
E-commerce / D2C / Baby Products
Required skills
Meta Performance Marketing, Social Commerce Strategy, Creative Strategy, Agency Management, Data Analysis, Project Management, Budget Management, Tracking & Attribution, Cross-functional Leadership
Preferred skills
Instagram Shopping, TikTok Shop, International Markets (DE/EU/US), Creative Design
Technologies
Meta Ads, Instagram Shopping, TikTok Shop, Conversions API, Server-Side Tracking, Consent Mode
Responsibilities
Plan, steer, and scale Meta campaigns across the funnel focusing on profitability (ROAS/POAS, CAC); Build and execute Social Commerce strategy for Instagram Shopping and TikTok Shop; Manage agency relationships and external service providers; Coordinate cross-functional projects involving Brand, CRM, Content, Shop, Logistics, and IT.
Seniority
Senior, hands-on IC