CareerPlan

Specialist Employer Branding & Personalmarketing (m/w/d) Frankfurt Main

Frankfurt am Main, HESSENFull-time2026-10-09 → 2026-10-22

Core

Develop and execute employer branding strategy and targeted recruitment campaigns to attract talent.

Role type

Specialist Employer Branding & Personal Marketing

Builds

Employer brand positioning, recruitment campaigns, and career content

Domain

Human Resources / Marketing

Deliverable

product features

Required skills

Employer branding strategy, digital marketing, social media marketing, content creation, campaign planning, KPI analysis, project management

Preferred skills

Experience in recruiting marketing, stakeholder collaboration, trend analysis

Technologies

Social media platforms, digital marketing channels, recruiting platforms

Responsibilities

Develop employer branding strategy, plan and optimize recruitment campaigns, create content for career pages and social media, coordinate career fairs and university partnerships, analyze campaign performance, monitor industry trends

Seniority

Mid-level, hands-on specialist