Social Media Manager (m/w/d)
Core
Develop and execute paid social strategies and campaigns for a leading coffee and tea company to support business goals and drive measurable results.
Role type
Social Media Manager (Performance Marketing)
Builds
Paid social campaigns on Meta and LinkedIn
Domain
Food & Beverage (Coffee/Tea)
Required skills
Paid social strategy, campaign management, ROAS optimization, conversion rate tracking, CPO management, social listening analysis, data-driven strategy development, creative asset creation
Preferred skills
Experience with Custom and Lookalike Audiences, attribution modeling, social listening tools (Brandwatch), Adobe Creative Cloud, CapCut Pro
Technologies
Meta, LinkedIn, Brandwatch, Canva, Adobe Creative Cloud, CapCut Pro, MS Office
Responsibilities
Develop and manage paid social strategy, execute and optimize ad campaigns, analyze campaign data and social listening results, manage media budgets, collaborate with leadership and content teams, align performance marketing with brand and sales goals, monitor industry trends
Seniority
Junior to Mid-level (1-3 years experience)