Marketing-Manager E-Bike (m/w/d)
Core
360° marketing management for HPR40 and HPR60 e-bike drive systems, creating demand among riders and OEM partners.
Role type
Product Marketing Manager
Builds
HPR40 and HPR60 e-bike drive systems
Domain
E-bike components / B2B2C
Deliverable
product features
Required skills
360° marketing strategy, budget management, content creation, influencer partnership management, event planning, digital marketing execution, stakeholder orchestration, KPI definition and reporting
Preferred skills
passion for cycling/e-mobility, B2B2C experience, international marketing experience, proficiency with marketing/analytics/project management tools
Technologies
Marketing analytics tools, Project management tools
Responsibilities
Lead 360° marketing strategy and execution for HPR40 and HPR60; Plan and manage marketing budgets; Develop creative content and storylines; Manage influencer and ambassador partnerships; Plan product placement at events and roadshows; Execute digital campaigns across owned, earned, and paid channels; Orchestrate internal and external partners; Define KPIs and measure campaign effectiveness