Project Lead CRM, Implementation & Development (m/w/d)
Core
Lead the selection, implementation, and architecture of a central CRM system across multiple locations, integrating existing systems and driving data-driven marketing campaigns.
Role type
Senior Project Lead CRM Implementation & Data Strategy
Builds
Central CRM system, group-wide data architecture, dashboards, and digital services
Domain
Automotive retail / Mobility / Digital transformation
Required skills
CRM system selection and implementation, data strategy, marketing automation, API/integration architecture, stakeholder management, KPI analysis, change management
Preferred skills
Experience in complex multi-location environments, affinity for experiential worlds and mobility business models
Technologies
CRM systems, Marketing Automation, API/Integration tools
Responsibilities
Align target vision with existing data and processes, develop group-wide data and CRM architecture, manage integration of existing systems (Event, Ticketing, POS), build dashboards and reports for management, lead organizational change and drive a data-oriented culture
Seniority
Senior, hands-on IC