Marketing Automation Specialist (all genders)
Core
Plan, manage, and optimize performance marketing campaigns and build/maintain a CRM system to drive lead generation and support sales growth.
Role type
Marketing Automation Specialist
Builds
Performance marketing campaigns, website/landing pages, CRM workflows
Domain
Logistics software / B2B SaaS
Required skills
Performance marketing (Google Ads, LinkedIn Ads, Meta Ads), CRM system management, Marketing automation, Website/Landing page management (WordPress), Data analysis, A/B testing
Preferred skills
B2B marketing, Digital products, Tech industry
Responsibilities
Plan and optimize performance marketing campaigns, Develop and maintain website and landing pages, Manage LinkedIn company presence, Analyze campaign results and conduct A/B tests, Build and maintain CRM system and workflows, Ensure high data quality in CRM, Support colleagues with CRM onboarding and questions
Seniority
Junior to Mid-level (1-2 years experience)