Marketing Manager (m/w/d)
Core
Develop and optimize multi-channel marketing campaigns, manage lead generation funnels, and drive B2B customer acquisition for natural raw ingredients.
Role type
B2B Marketing Manager
Builds
Brand presence and new customer acquisition for Aplantis
Domain
Food & Beverage / Natural Ingredients / B2B
Required skills
Multi-channel campaign management, E-mail marketing, SEO, LinkedIn marketing, Lead funnel construction, Lead scoring, Lead nurturing, Campaign automation, CRM system management, Process digitalization, Agency management, PR and external communication, Reporting and analysis
Preferred skills
Experience in food, supplements, or raw materials industry, English language skills
Technologies
CRM systems, MS Office, Marketing automation tools
Responsibilities
Develop and optimize multi-channel campaigns, build and manage lead funnels, plan and analyze performance marketing, manage CRM processes, digitize marketing and sales processes, coordinate external agencies, support PR activities, create reports and derive recommendations