Digital Marketing Manager (m/w/d)
Core
Develop and execute digital marketing strategy, manage online campaigns, optimize website/SEO/SEA, create content, and drive lead generation for a global brand.
Role type
Digital Marketing Manager
Builds
Digital brand presence, marketing campaigns, and customer acquisition channels
Domain
Consumer goods / Food & Beverage / Digital Marketing
Required skills
Digital marketing strategy, SEO, SEA, social media management, email marketing, content creation, data analysis, project management, cross-functional collaboration
Preferred skills
Experience with content generation tools, ability to derive actionable insights from data, proactive trend observation
Technologies
SEO tools, SEA platforms, social media management tools, email marketing platforms, content generation tools
Responsibilities
Develop digital marketing strategy and implement concrete measures and campaigns; Plan, manage, and optimize online marketing campaigns within budget; Manage and develop the corporate website including SEO and SEA; Create digital content and plan social media measures; Conceive and manage newsletter and email marketing campaigns; Analyze KPIs and derive measures for customer journey and conversion rate; Strengthen digital brand communication and work with internal departments and external agencies
Seniority
Mid-Senior, hands-on IC
