Performance Marketing Manager SEA (m/w/d)
Core
Planning, steering, and optimizing SEA campaigns in Google Ads for an online bicycle parts retailer.
Role type
Performance Marketing Manager (SEA)
Builds
Search, Shopping, Performance Max, and Remarketing campaigns for a global online bicycle parts retailer
Domain
E-commerce / Performance Marketing
Required skills
Google Ads, Google Merchant Center, Feed Management, Keyword Research, Smart Bidding, Web Analytics (GA4, GTM), Reporting Tools (Looker Studio, Excel/Sheets), A/B Testing, Budget Allocation
Preferred skills
Experience in E-commerce or Lead Generation, Knowledge of the bicycle industry
Technologies
Google Ads, Google Merchant Center, Google Analytics 4, Google Tag Manager, Looker Studio
Responsibilities
Develop and implement campaign strategies across the funnel, Manage and optimize media budgets, Analyze campaign performance and create regular reports and forecasts, Collaborate with Content, E-commerce, Analytics, and CRM teams
Seniority
Mid-Senior, hands-on IC