Product Marketing Manager B2B (gn) Vollzeit/ Teilzeit (hybrid)
Core
Central marketing contact for defined B2B products in the D-A-CH region and international markets, responsible for Go-to-Market strategies and product launches.
Role type
Product Marketing Manager (B2B)
Builds
Integrated marketing campaigns, product launch plans, and sales enablement materials for a European B2B mobility payment platform.
Domain
B2B SaaS / Mobility / Payments
Deliverable
product features
Required skills
Go-to-Market strategy, product launch management, customer journey mapping, buyer persona development, content marketing, campaign planning, stakeholder management, project management, data-driven optimization
Preferred skills
International market experience, B2B marketing background, agency management
Technologies
Webinars, Mailings, Whitepaper, Vertriebsmaterialien
Responsibilities
Develop and execute Go-to-Market strategies, plan and manage product launches, analyze customer needs and define target audiences, translate product value into marketing messages, plan and optimize online/offline campaigns, create sales enablement content, monitor KPIs, select and manage external agencies
Seniority
Mid-Senior, hands-on IC