Senior SEA Manager (w/m/d)
Core
Planning, implementing, and optimizing paid marketing campaigns (Google Ads, Bing, Facebook, product portals) to drive internationalization and performance.
Role type
Senior Performance Marketing Manager (SEA)
Builds
Paid search and social media campaigns for premium luggage and accessories
Domain
E-commerce / Retail / Performance Marketing
Required skills
Performance marketing strategy, Google Ads (Shopping), Bing Ads, Facebook Ads, product feed management, keyword research, market analysis, data analysis, KPI tracking (CTR, ROAS, Conversion Rate), creative ad collaboration
Preferred skills
Internationalization of PPC activities, data-driven decision making, cross-functional collaboration
Technologies
Google Ads, Bing Ads, Facebook Ads, Product Feeds
Responsibilities
Plan and execute paid campaigns across multiple channels, analyze campaign performance using KPIs, optimize product-level campaigns and feeds, conduct target audience and keyword analysis, collaborate on creative ad assets
Seniority
Senior, hands-on IC