Marketing Campaign Manager (m/w/d)
Core
Design and manage data-driven B2B marketing campaigns, leveraging AI tools and analytics to optimize performance, conversion, and efficiency for a logistics marketplace.
Role type
Senior B2B Marketing Campaign Manager
Builds
B2B marketing campaigns and performance content for a European logistics marketplace
Domain
Logistics / B2B Marketing
Required skills
B2B campaign management, data-driven marketing, AI tools, performance marketing, content marketing, campaign analytics, project management, budget management
Preferred skills
Experience with logistics industry, inter-cultural competence
Technologies
Marketing tools, Analytics, Tracking, CMS, Campaign management systems, AI tools
Responsibilities
Develop and steer data-based B2B marketing campaigns across channels; Plan and coordinate marketing projects with internal teams and external agencies; Utilize AI tools for research, planning, content development, testing, and optimization; Develop and test performance content and campaign mechanics; Derive optimization measures from campaign data and market insights; Manage campaign budget efficiently
