(Senior) Marketing Manager (m/w/d) Brand & Campaigns
Core
Develop brand positioning and marketing communication for media brands across audio, video, digital, social, and live events.
Role type
Senior Marketing Manager (Brand & Campaigns)
Builds
Media brands (audio, video, digital) and associated campaigns
Domain
Media, Entertainment, Audio, Bewegtbild
Deliverable
product features
Required skills
B2C marketing, integrated multi-channel communication, strategic brand management, cross-functional collaboration, event management, agency coordination
Preferred skills
Experience in media/entertainment/audio/moving image, radio or TV experience, local network in Augsburg/Schwaben
Responsibilities
Define marketing goals and brand positioning for media brands; plan and execute advertising and communication campaigns; ensure consistent brand presence across all touchpoints; develop brand identities for audio, video, and digital offerings; coordinate brand presence at events and partnerships; manage external agencies and creative partners
