Senior Social Media & Performance Marketing Manager (m/w/d)
Core
Building paid and organic social media channels to drive brand growth and revenue for a leather goods D2C brand.
Role type
Senior Social Media & Performance Marketing Manager
Builds
Paid and organic social campaigns, creatives, and content for Meta, Instagram, and TikTok
Domain
E-commerce / D2C / Fashion
Required skills
Paid social media management, Meta Ads, organic social strategy, creative development, AI tools for content automation, data analysis (ROAS, CAC, CTR, CPA), influencer marketing
Preferred skills
E-commerce or D2C experience, TikTok Ads, creator partnerships
Technologies
Meta Ads, Instagram, TikTok, AI tools for image/video/copy
Responsibilities
Build and scale Meta Ads campaigns, develop organic content for Instagram and TikTok, create paid and organic creatives, design hooks and scripts, implement AI tools for content production and testing, analyze performance metrics, scale successful content, build TikTok Ads and influencer collaborations