Performance Marketing Manager*in (Schwerpunkt Google Ads & Lead-Generierung)
Core
Manage and optimize Google Ads campaigns to generate qualified leads for adult vocational training programs, tracking the path to contract signing.
Role type
Performance Marketing Manager (Google Ads & Lead Generation)
Builds
Online marketing campaigns for vocational training courses
Domain
Education / Vocational Training
Required skills
Google Ads, Google Analytics 4 (GA4), Conversion Tracking, Google Tag Manager, A/B Testing, CRM Lead Tracking, Data Analysis, Reporting
Preferred skills
Google Looker Studio, Google Search Console, Meta Ads, SEO, WordPress/CMS
Responsibilities
Manage Google Ads account and GA4 including conversion tracking setup; Analyze and optimize campaign performance, budgets, bids, and targeting; Create reports and dashboards; Plan and evaluate A/B tests for ads and landing pages; Track lead quality from generation to contract signing; Develop additional performance marketing measures.
Seniority
Mid-level, hands-on IC