Global Segment Manager – Customer Segments & Strategic Marketing (f/m/d)
Core
Define global strategy and drive profitable growth for dedicated market segments in Mobility, Construction, and Industry.
Role type
Senior Global Segment Manager (Strategic Marketing)
Builds
Omni-channel go-to-market strategies, application roadmaps, and sales enablement for assigned market segments.
Domain
B2B Industrial Marketing (Mobility, Construction, Industry)
Deliverable
product features
Required skills
Global strategy definition, omni-channel go-to-market planning, market analysis, cross-functional stakeholder management, KPI monitoring, growth planning, leadership of local experts, budget alignment.
Preferred skills
Network in construction or automotive aftermarket industry, B2B sales understanding, problem-solving in changing environments.
Technologies
None stated
Responsibilities
Define global strategy for dedicated market segments; Enable and drive profitable growth of respective market segments; Own omni-channel go-to-market strategy, target groups and value proposition for assigned market segments; Continuously monitor markets, adjust segment strategy where required and derive root causes for budget deviations; Represent the market segment globally as expert within the matrix organization, towards management and cross-functional stakeholders; Guide and steer local Segment Experts across Europe; Monitor and support local execution of go-to-market strategies and steer KPIs on financial and strategic progress; Ensure consistency between sales budgets, strategic priorities and go-to-market activities.
Seniority
Senior, hands-on IC