Digital Marketing Manager (M/W/D) B2B / Life Science Division
Core
Manage end-to-end B2B digital marketing campaigns, lead generation, and content creation for the Life Science division of a plant engineering company.
Role type
B2B Digital Marketing Manager
Builds
Marketing campaigns, white papers, case studies, and web content for B2B decision-makers in the life sciences sector.
Domain
Industrial manufacturing / Life Sciences (Pharma/Biopharma)
Required skills
B2B digital marketing strategy, LinkedIn Ads management, Google Ads management, SEO, WordPress, CRM platform proficiency, content creation (white papers, case studies), budget management, international trade show project management
Preferred skills
Experience in industrial or technical sectors, experience in life sciences
Technologies
LinkedIn Campaign Manager, Google Ads, GA4, WordPress, CRM platforms
Responsibilities
Manage and optimize LinkedIn Ads, Google Ads, and SEO; Qualify and handoff marketing leads to sales; Create B2B content including white papers and case studies; Monitor and track campaign and event budgets
Seniority
Mid-level (3-5 years experience)
