Content Marketing Manager
Core
Strategize, create, and optimize multi-channel content marketing efforts for a B2B SaaS AI-driven Laboratory Informatics platform serving R&D organizations.
Role type
Content Marketing Manager
Builds
Blog posts, social media content, email campaigns, webinars, case studies, white papers, sales collateral, and SEO-optimized web content.
Domain
B2B SaaS / Laboratory Informatics / AI for R&D
Deliverable
product features
Required skills
Content strategy, multi-channel content creation, SEO management, editorial calendar management, performance data analysis, market and competitor research, sales enablement material development
Preferred skills
HubSpot, Outreach.io, Salesforce CRM, SEMRush, Canva, Adobe Creative Suite, Google Analytics, WebFlow, graphic design, video editing
Technologies
HubSpot, Outreach.io, Salesforce CRM, SEMRush, Canva, Adobe Creative Suite, Google Analytics, WebFlow
Responsibilities
Collaborate with marketing, product, and sales teams to develop relevant content; manage editorial calendar and ensure on-time publication; analyze performance data to inform strategy; create and optimize social media, downloadable content, and event collateral; lead creation of sales enablement materials; conduct market research; utilize SEO best practices to increase visibility.
Seniority
Mid-level, hands-on IC