Data Analyst Performance Marketing (m/w/d)
Core
Strategic performance marketing manager responsible for managing large budgets across SEA, Paid Social, and Marketplace channels to drive ROAS and profitability for an e-commerce jewelry brand.
Role type
Senior Performance Marketing Manager (SEA, SMM, MCM)
Builds
Scalable paid media campaigns and dashboards for Google, Meta, TikTok, Pinterest, Amazon, and Otto
Domain
E-commerce / Jewelry / Performance Marketing
Required skills
Strategic budget management, ROAS/Profitability optimization, Agency leadership, Cross-channel media planning, Data analysis & reporting, Platform expertise (Google/Meta/TikTok/Pinterest/Amazon)
Preferred skills
Influencer marketing, Affiliate marketing, Programmatic advertising, Fashion industry knowledge, Basic design tool usage
Technologies
Google Ads, Google Analytics 4, Looker Studio, Admetrics, Meta Ads Manager, TikTok Ads Manager, Pinterest Ads, Amazon Advertising, Triple Whale
Responsibilities
Develop cross-channel media strategy and mediaplaning, Manage significant advertising budgets across all paid channels, Lead and evaluate external marketing agencies, Build and maintain central performance dashboards, Analyze campaign performance and derive actionable recommendations, Monitor platform updates and competitive trends
Seniority
Senior, hands-on IC