E-Commerce Manager (m/w/d) mit Schwerpunkt Shop Management und CRM
Hybrid
Core
Managing the digital growth of a premium pet food brand's Shopify store, focusing on CRM, email marketing, customer loyalty, and shop merchandising.
Role type
E-commerce Manager (Shop & CRM)
Builds
Shopify store, automated email flows, loyalty programs, and marketing campaigns.
Domain
D2C E-commerce / Pet Food
Deliverable
product features
Required skills
Shopify management, Klaviyo, conversion optimization, SEO, GA4, Google Tag Manager, data analysis
Preferred skills
D2C experience, experience with loyalty programs, experience with paid media
Responsibilities
Design automated email flows and campaigns in Klaviyo; develop and execute customer loyalty and retention measures; manage Shopify store merchandising and landing pages; analyze KPIs (revenue, conversion, ROAS, CLV) and derive optimization actions.
Seniority
Mid-level, hands-on IC