E-Commerce Manager (m/w/d) – Fokus Kampagnen & B2B
Core
Plan and manage B2B customer campaigns (email, mailers, inserts) and build partnerships to reactivate inactive clients and drive sales.
Role type
E-commerce marketing manager (B2B)
Builds
B2B customer campaigns, marketing automation flows, and partnership networks
Domain
Printing industry / B2B e-commerce
Required skills
B2B e-commerce marketing, campaign management, GA4, cohort analysis, RFM segmentation, Google Ads, SEO, Klaviyo, Brevo, KPI definition
Preferred skills
Customer Lifetime Value analysis, customer journey mapping, network building, sponsorship project management
Technologies
GA4, Google Ads, Xovi, Klaviyo, Brevo
Responsibilities
Plan and execute B2B customer campaigns across email, mailers, and inserts; Build B2B partnerships and manage sponsorship projects; Analyze campaign performance using GA4 and RFM segmentation; Define and track KPIs and report to leadership
Seniority
Mid-level, hands-on IC