Performance Marketing & Social Media Manager (m/w/d)
Core
Develop and optimize performance marketing and paid social campaigns to drive user acquisition and growth for international online dating and social networking platforms.
Role type
Performance Marketing & Social Media Manager
Builds
Paid social campaigns, creative marketing concepts, and user acquisition funnels
Domain
Online dating and social networking
Required skills
Performance marketing, Paid social advertising, Creative development, A/B testing, Data analysis, Channel identification
Preferred skills
Meta Ads Manager expertise, Branding knowledge, Growth marketing experience
Responsibilities
Develop and implement performance marketing campaigns, Plan and optimize paid social campaigns on Meta and TikTok, Create creative marketing and branding concepts, Analyze KPIs and derive growth measures, Conduct A/B tests and continuously optimize campaigns, Identify new marketing channels and growth potential, Collaborate with management on strategic marketing decisions
Seniority
Mid-level, hands-on IC