Teamleiter CRM (m/w/d) - Fokus: Neuaufbau & Strategie
Core
Building a new CRM strategy and team to strengthen customer loyalty across online and offline channels for a furniture discount retailer.
Role type
Senior CRM Team Lead (Strategy & Build)
Builds
Modern CRM software, marketing automation tools, and automated lifecycle campaigns
Domain
Retail (Furniture) + Customer Relationship Management
Required skills
CRM strategy, Customer Data Platforms (CDP), marketing automation, team leadership, data-driven culture, omnichannel campaign management, GDPR compliance
Preferred skills
Experience in retail, hands-on technical implementation, strategic vision
Technologies
CRM software, Marketing Automation Tools, CDP, E-Mail, App-Push, SMS, Direct Mail
Responsibilities
Design and establish new CRM strategy, implement and develop CRM software and marketing automation tools, build and lead the new CRM team, plan and execute automated lifecycle and omnichannel campaigns, collaborate with IT, E-Commerce, Data Protection, and Marketing
Seniority
Senior, hands-on IC with leadership responsibilities
