Abteilungsleiter (m/w/d) Produkt-, Kampagnen- und Markenmanagement
Core
Leading the Product, Campaign, and Brand Management department to develop integrated marketing and sales strategies, manage product/price landscapes for energy solutions, and optimize digital platforms for customer acquisition and retention.
Role type
Department Head (Management)
Builds
Integrated marketing and sales strategies, optimized digital customer journeys, and energy product portfolios
Domain
Energy / Utilities
Deliverable
product features
Required skills
Strategic planning, budget management, team leadership, project management, digital marketing, CRM/CDP management, regulatory compliance
Preferred skills
Experience in the energy sector, negotiation skills, presentation skills
Responsibilities
Lead the department including goal and resource management, develop and implement marketing strategies, steer campaigns and customer journeys, optimize digital systems and platforms, manage product and price landscapes, position the brand
Seniority
Manager, hands-on leadership
