E-Commerce & Performance Marketing Manager (m/w/d)
Core
Manage and optimize D2C and B2B online shops, drive performance marketing across paid channels and email, and analyze data to increase conversion and revenue.
Role type
E-commerce & Performance Marketing Manager
Builds
D2C and B2B online shops, sales/promotion/launch campaigns, affiliate programs, and performance-driven email marketing
Domain
E-commerce, Digital Marketing, Data Analytics
Required skills
E-commerce management, Performance marketing strategy, Paid media management, Email marketing automation, Data analysis, SEO, Project management, Adobe Commerce/Magento, A/B testing, CRM strategy
Preferred skills
AI tools for campaign optimization, Advanced SEO, Agency management
Technologies
Adobe Commerce, Magento, Paid Search, Paid Social, Programmatic, Retargeting, Affiliate platforms, Email marketing tools, A/B testing tools, CRM systems
Responsibilities
Optimize online shops for conversion and revenue, Develop and scale performance marketing strategies, Manage affiliate programs and partner relations, Analyze shop and campaign data to derive growth measures, Execute and optimize email marketing campaigns, Manage external agencies and vendors
Seniority
Mid-Senior, hands-on IC